Private-label packaging involves more than placing a logo on a bag. Product, pack size, artwork, labelling rules, quantity and production timing should be discussed before artwork approval.
Choose the product and pack format
Identify the product, target market, pack weight and whether the format is bulk, food-service or retail. Ask which packaging materials and sizes are available.
Prepare brand artwork
Ask the supplier for accepted artwork formats, print areas, colour limitations and proofing steps. Approve a final proof before production and keep a record of the approved version.
Review label requirements
Labelling rules vary by market and product. Confirm required product name, net quantity, importer details, origin statements, lot coding, dates, language and any other required declarations with a qualified local adviser or importer.
Confirm minimum quantity and cost
Request a breakdown of packaging charges, printing costs, minimum order quantities, setup charges and lead time. Confirm how unused printed packaging will be handled, if relevant.
Agree on final checks
Before production, confirm product specification, pack dimensions, label content, artwork version and inspection steps in writing.
Quick inquiry checklist
- Product, target market and pack size
- Approved artwork and print format
- Destination-specific label review
- Minimum order and packaging costs
- Proof approval and production timeline
Frequently asked questions
Can the same label be used in every country?
Not necessarily. Labelling rules differ by destination. Confirm local requirements before approving artwork.
When should artwork be approved?
Approve the final proof and label content before production begins, with responsibilities and version details documented.